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MP suggests Brown delivers weekly internet addresses
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LONDON - Labour prime minister Gordon Brown should deliver a series of weekly addresses on the internet in a regular time slot, according to Labour MP Derek Wyatt.Wyatt, who paralleled the idea with a weekly radio address given by US president Barack
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MP suggests Brown delivers weekly internet addresses
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LONDON - Labour prime minister Gordon Brown should deliver a series of weekly addresses on the internet in a regular time slot, according to Labour MP Derek Wyatt. Wyatt, who paralleled the idea with a weekly radio address given by US president Barack
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Axel Springer posts 45% drop in net income following slide in German ad spend
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LONDON - Axel Springer, publisher of Germany's Bild and Die Welt newspapers and a host of magazines, reported a 45% drop in net income for 2009 to €314m, after falls in ad revenues. Operating profit measured as earnings before interests, tax,
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TravelTainment acquires German online marketing firm
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TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell. TravelTainment stated the product portfolios of two companies complement each other. Pixell Travel Suite functionality provides automatic distribution of relevant
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Top Ad Execs' Tips on Online Video Ad Dollars
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When asked what the biggest challenges are in online video advertising this year, top executives at media agencies, like Starcom and MediaVest, say they're most eager to target audiences better and to get more sophisticated data about viewership. At last
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Your location is a commodity for internet companies, advertisers
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Location-based services have superseded the real-time web as the driving force behind internet innovation this year. Internet giants like Google, Twitter and Facebook are all honing their location-based services. These bigger companies are lining up
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Automotive Green Franchises Hit Chicago With Viral Web Marketing And Web 2.0
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Detailxperts uses viral marketing to spread the word about its popular green technology franchise.
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The benefits of taking fashion e-tail international
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Cross-border e-commerce has proven to be hugely successful for online fashion retailer ASOS. Launched ten years ago, ASOS (As Seen On Screen) now sells to 150 countries. From France to Fiji and from Ireland to Iran, ASOS reports having 2.9 million
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Video Adds Power to Milwaukee Electric Tools E-mail Marketing
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By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing. To reach its audience
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Internet is indispensable when it comes to local shopping
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Small wonder that new local web tools are appearing with increasing frequency. Just yesterday, Foursquare joined the fray , offering local analytics tools to merchants. Full results of the survey are not yet available, but some interesting data points
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Some newspapers may hate search engines, but they love SEO spam
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71176 1 2 html Violet Blue, who used to be the Chronicle's sex columnist, discusses what she discovered on her not-so-safe-for-work blog: My Google search results did not return my column’s original archive, as it always had in the past. Instead
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Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising
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Study Suggests Display Advertising in Europe Has Greater Impact on Consumer Behaviour than in U.S. "The results of these initial ad effectiveness studies we've conducted in Europe are rather provocative," said Mike Shaw, comScore Director of Marketing
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US online ad spend to overtake all print and DM
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Global - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures. Read more ...
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Forrester Looking at Wrong End of Commerce
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The WSJ and TechCrunch cover Forrester’s relatively bullish e-commerce forecast. This is from the WSJ: In 2009, e-commerce in the U.S. managed to buck the recession that dragged down the rest of retail, growing 11% to reach $155.2 billion, according to
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Europeans particularly receptive to online ads – study
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Extract not available.
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On-Line Advertising Now Exceeds Print Advertising, Says Study
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Advertising in U.S. digital media now exceeds advertising in print media, according to a new study by the Outsell media research group. Long predicted, the advertising milestone finally arrived thanks to a 9.6% boom in digital advertising in 2010.
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Treehouse Interactive Announces Marketing View Integration with Oracle CRM On Demand
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TreeHouse Interactive, the technology company specialized in on-demand partner relationship management (PRM), channel sales force automation (CSFA) and demand generation solutions, has unveiled that Marketing View, the company’s demand generation
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December 2009 Spam Report
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ABSTRACT: Despite the six-year-old CAN-SPAM Act, spammers routinely abuse the law and continue to deliver their obnoxious email. One year ago, a major spam-hosting ISP was shut down, causing an impressive drop in botnet activity. Today, however, spam
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Europeans particularly receptive to online ads – study
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(Telecompaper) Europeans exposed to online ad campaigns are 72 percent more likely to visit the advertiser's website and 94 percent more likely to conduct a...
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Europeans particularly receptive to online ads â study
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Extract not available.
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Western Europeans spent 12% more online last year, Forrester says
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Western Europeans love online shopping-at least more than they did last year, a new report from Forrester Research Inc. finds. They spent 68 billion euros ($92.5 billion) online in 2009, up 12% from 2008. And, Forrester projects the growth trend will
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Axel Springer posts 45% drop in net income following slide in German ad spend
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LONDON - Axel Springer, publisher of Germany's Bild and Die Welt newspapers and a host of magazines, reported a 45% drop in net income for 2009 to €314m after a fall in advertising revenues.
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eMarketer CEO calls for end of measuring just clicks
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Extract not available.
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4 Email Promo Practices to Avoid: A Marketing Campaign That Shows Us Exactly What Not to Do
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A Sadly Wasted Effort for a Mystery Event That Might Even Have Been Worth Attending I just received an email promotion that was so wrong-headed that it makes a perfect negative case study. As always we can learn from what is terrific or, in this case,
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Sharp rise in online travel booking in China
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China's online travel booking sector has seen a sharp rise in recent years. According to statistics from the China Internet Network Information Center (CNNIC), 30 million travelers made an online travel booking in 2009, up almost 78% year on year.
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Cover story: ASA plans campaign as all online ads are regulated
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The Advertising Standards Authority will launch its first consumer marketing campaign later this year to highlight its regulation of online advertising when the extension of the CAP Code to all forms of online advertising comes into effect. The ASA is
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Microsoft launches MSN Video Player with COI as launch advertiser
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LONDON - The COI is among the first advertisers to appear on Microsoft's new video-on-demand player, MSN Video Player, which launches in the UK today (11 March). Since the pilot went live in August 2009, MSN Video Player has significantly expanded its
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Microsoft launches MSN Video Player with COI as launch advertiser
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LONDON - The COI is among the first advertisers to appear on Microsoft's new video-on-demand player, MSN Video Player, which launches in the UK today (11 March).
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Ireland could reap 8,000-job online casino windfall
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As many as 8,000 jobs and potentially more could be created in Ireland by online casino companies if crucial legislation regulating online gaming is passed at the end of March. Sources say politicians are on the cusp of voting in long-awaited
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Facebook no. 1 for online marketing
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Facebook has over 350 million active users. If the explosively popular social networking site were a country, it would be the world's third largest. Imagine cracking and tapping just a fraction of the demographic goldmine's market. You could make headway
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